Test Drive: Lexus IS-F
BUSINESSWEEK - Auto News August 18, 2008, 4:57PM EST

by Sam Livingstone
The Lexus IS-F is a significant new design for one core reason: it introduces a performance sub-brand parallel to that of the M-cars from BMW, AMG from Mercedes-Benz, and the S and RS sub-brands from Audi. This then is Lexus making a logical next step to further encroach on the established German premium brands.
BMW originated the premium brands’ performance sub-brand with the ‘M for Motorsport’ M3 of 1986 (the M1 supercar of 1978 preceded that, but was a singular model, not a performance derivative). Now they are on their fourth generation M3 and M5. Though the ‘M for Motorsport’ moniker is now perhaps more ‘M for marketing’, M-cars still have a focus on lightweight track-orientated performance.
















































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