Is Microsoft’s Vision of Search Enough to Catch Google?
BUSINESSWEEK - Techbeat on August 19
Short answer: No. Not even close. Not for a long time, anyway.

Posted by: Rob Hof
Short answer: No. Not even close. Not for a long time, anyway.
But it’s sure trying hard, and it would be dangerous for anyone to write off Microsoft. Its determination was on display today at the Search Engine Strategies conference in San Jose. Satya Nadella, Microsoft’s senior VP of search, portal, and advertising platform group, told the crowd that he sees searchers moving from merely typing keywords into Google to getting tasks done.
Not coincidentally, getting tasks done is essentially Microsoft’s main business, so that sounds a little too convenient. But in fact, searchers are already doing that to varying degrees. Nardella cited an interesting figure: About half the queries on Microsoft’s Live Search site are part of search sessions that extend over 30 minutes.














































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