Is Microsoft’s Vision of Search Enough to Catch Google?
BUSINESSWEEK - Techbeat on August 19
Short answer: No. Not even close. Not for a long time, anyway.

Posted by: Rob Hof
Short answer: No. Not even close. Not for a long time, anyway.
But it’s sure trying hard, and it would be dangerous for anyone to write off Microsoft. Its determination was on display today at the Search Engine Strategies conference in San Jose. Satya Nadella, Microsoft’s senior VP of search, portal, and advertising platform group, told the crowd that he sees searchers moving from merely typing keywords into Google to getting tasks done.
Not coincidentally, getting tasks done is essentially Microsoft’s main business, so that sounds a little too convenient. But in fact, searchers are already doing that to varying degrees. Nardella cited an interesting figure: About half the queries on Microsoft’s Live Search site are part of search sessions that extend over 30 minutes.














































I believe web services benefit from doing less, not more. I believe that allowing the users to stitch web apps together to get increased functionality is better than a web service trying to do everything for everyone. The Facebook app ecosystem is one proof point of this approach.
ComScore (SCOR) is making a case against Google (GOOG) that will no doubt get traction among cash-starved Web publishers: the search giant’s new AdPlanner measurement tool consistently undercounts Web traffic. In other words: Google is going to take your precious advertising dollars from you. Don’t work with them!
NEW YORK. The search box is everywhere online these days. It’s built into Web browsers. It’s incorporated into Web sites of all sorts. And it’s a major driver of traffic and revenue for Google Inc. and the like.