Archive for the 'Net Advertizer' Category

Is Microsoft’s Vision of Search Enough to Catch Google?

BUSINESSWEEK - Techbeat on August 19

Short answer: No. Not even close. Not for a long time, anyway.

harvard gazette at news.harvard.edu photo by Staff photos Kris Snibbe/Harvard News Office, Microsoft CEO Steven Ballmer image

Posted by: Rob Hof

Short answer: No. Not even close. Not for a long time, anyway.

But it’s sure trying hard, and it would be dangerous for anyone to write off Microsoft. Its determination was on display today at the Search Engine Strategies conference in San Jose. Satya Nadella, Microsoft’s senior VP of search, portal, and advertising platform group, told the crowd that he sees searchers moving from merely typing keywords into Google to getting tasks done.

Not coincidentally, getting tasks done is essentially Microsoft’s main business, so that sounds a little too convenient. But in fact, searchers are already doing that to varying degrees. Nardella cited an interesting figure: About half the queries on Microsoft’s Live Search site are part of search sessions that extend over 30 minutes.

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Learning To Live With Less: Constraints, Rules And Web Startups

Silicon Alley Insider - Fred Wilson | August 17, 2008 10:07 AM

instantfundas.com graphic, web startups imageI believe web services benefit from doing less, not more. I believe that allowing the users to stitch web apps together to get increased functionality is better than a web service trying to do everything for everyone. The Facebook app ecosystem is one proof point of this approach.

Evan Williams and Jack Dorsey, founders of Twitter, have talked often of the “constraints” that are built into the Twitter app. You can only post 140 characters in a single message, for example. And because Twitter didn’t have desktop client when it launched, a number of them were created and they are probably better than anything Twitter would have created. Same with the iPhone apps like Twinkle and Twitterific.

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ComScore: Don’t Let Google’s AdPlanner Take Ad Dollars From You

Silicon Alley Insider -  Michael Learmonth | August 15, 2008 11:22 AM

persistentillusion.files.wordpress.com photo, ComScore (SCOR) is making a case against Google (GOOG) that will no doubt get traction among cash-starved Web publishers: the search giant’s new AdPlanner measurement tool consistently undercounts Web traffic. In other words: Google is going to take your precious advertising dollars from you. Don’t work with them!

Google introduced AdPlanner, a free analytics tool for agencies and media planners aimed squarely at comScore’s costly “Plan Metrix” service in June. Since then, comScore has been on a mission to discredit the service using two arguments:
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Google Gets Raked Over The Coals At Black Hat

InformationWeek - Posted by Thomas Claburn, Aug 6, 2008 10:57 PM

product-reviews.net graphics, Google search engine image

Robert “RSnake” Hansen, CEO of SecTheory, and Tom Stracener, senior security analyst at Cenzic, had some harsh words for Google at their Black Hat presentation, “Xploiting Google Gadgets.”

“Google cares more about tracking users than they do about consumer safety,” said Hansen.

Hansen said that four years ago, he found a Web redirection vulnerability that was being actively used by phishers. He alerted Google, eBay, DoubleClick, and Visa. Visa closed the hole in hours. DoubleClick had a partial fix in place in days. It took eBay several weeks to fix the problem. But Google still hasn’t fixed all the vulnerabilities.

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Study finds Net search becoming far more prevalent

BUSINESSWEEK - The Associated Press  August 6, 2008, 5:09PM ET

By ANICK JESDANUN

technovelgy.com graphic, search box imageNEW YORK. The search box is everywhere online these days. It’s built into Web browsers. It’s incorporated into Web sites of all sorts. And it’s a major driver of traffic and revenue for Google Inc. and the like.

So it should come as no surprise that nearly half of Internet users conduct a search on a typical day, up from about a third in 2002, the Pew Internet and American Life Project said Wednesday. Search is approaching e-mail as the most popular thing to do on the Internet; about 60 percent use e-mail on any given day.

Users with college degrees, higher incomes and broadband connections are more likely to conduct a search. So are men and younger users.

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Google Triples Search Appliance Capacity

InformationWeek - August 6, 2008 09:00 AM

An upgraded version of the Google Search Appliance can handle up to 10 million documents, more than triple the previous maximum of 3 million documents.

Thomas Claburn

imthi.com graphic, search engine market imageGoogle (NSDQ: GOOG) on Wednesday plans to introduce a new version of the Google Search Appliance that can handle up to 10 million documents.The previous GSA, Google’s search hardware for businesses, topped out at 3 million documents.

“We’ve made some drastic changes in our server architecture which allow us to scale to 10 million documents,” said Nitin Mangtani, lead product manager for Google enterprise search.

Mangtani declined to provide specifics but said that the changes had to do with indexing documents more efficiently and with hardware-based improvements.

GSAs in standard configurations can support up to 30 million documents and can support more in custom configurations.

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