“Typosquatting” Makes Google $32 Million A Year
Silicon Alley Insider - Nicholas Carlson | October 22, 2008 10:10 AM
The O is next to the P on the keyboard, so lots of people go to iOhone.com instead of iPhone.com.
When people make that kind of mistake, it’s often to Google’s benefit says
Harvard professor Ben Edelman. Clever entrepreneurs buy up common mispellings and then fill the pages with Google Adsense ads. Edelman figures that by serving more than a million such pages with ads, Google makes an extra $32 million to $50 million a year. Edelman describes the practice as “typosquatting” and has helped bring a class-action suit against Google over the technique.
Google told the Industry Standard
: “we believe that these claims are entirely without basis, and we are vigorously defending ourselves.” This seems fair. Google, after all, is not itself buying up the typosquatting domains–it’s just helping to monetize them. But $32 million to $50 million does pay for a lot of travel and TGIF parties at Google’s Mountain View campus
source: SAI
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