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Google AdSense Changes 2023: What You Need to Know

Google AdSense is one of the most popular ad networks that allows website owners to monetise their online content and  recently google announced changes to this platform dashboard. In this article, we will explain the email update titled "Site management is changing in AdSense," and explore what these changes mean for website owners and content creators.

Google AdSense Changes 2023: What You Need to Know

Redesigned Sites Tab

The most noticeable change is the new look and feel of the Sites tab, which will show a list of sites in a table with search functionality, similar to how sites are displayed elsewhere in AdSense.

This will make AdSense more user-friendly for website owners and publishers.

Changes to Adding Sites to AdSense

From now on, website owners can only add domains, subdomains whose domain is listed on the public suffix list, and sites that are managed by AdSense platform partners to their AdSense account.

It means you won't be able to add or manage subdomains that are part of an existing Site in the Sites tab any longer.

Blocking Controls for Subdomains

Any existing blocking controls for subdomains will be promoted to the domain level. For instance, if you have blocking controls configured for example.com and subdomain.example.com.

The combination of those settings will be applied to example.com. You can opt-out of this change by clicking on the link provided in the email before March 13, 2023. If you opt-out, your subdomain blocks will be deleted.

Introduction to the Ads.txt Column

AdSense is introducing a new ads.txt column to the Sites table, which will quickly show you the ads.txt status for your sites. This will help website owners to ensure that their ad inventory is authorised and prevent fraudulent activities.

Site Review Times

Website owners will start getting faster feedback for certain types of issues that AdSense finds during the initial review process. These improvements may not be immediate for your account, but they will help website owners identify and fix issues faster.

In conclusion, the changes made by Google AdSense aim to make the platform more user-friendly for website owners and publishers. The new Sites tab, changes to adding sites, promotion of blocking controls for subdomains to the domain level, and introduction of the ads.txt column are all positive steps towards ensuring that website owners have greater control over their ad inventory and monetization process.

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